User Acquisition Manager
Remote, 2+ years of experience
Responsibilities
- Launch, manage, optimize, and scale advertising campaigns across Unity Ads, AppLovin, Vungle, and other ad networks
- Plan user acquisition budgets and make data-driven decisions on campaign strategy
- Analyze campaign performance and optimize towards key KPIs
- Test UA hypotheses, including optimization for in-game events, installs, actions, target ROAS, and other performance goals
- Identify, test, and scale new acquisition channels
- Develop new creative concepts, prepare briefs for video production, analyze existing ads, and pause underperforming creatives
Who we’re looking for
- Hands-on experience promoting games via Unity Ads, AppLovin, Vungle, Mintegral, and other acquisition channels
- Strong understanding of mobile performance metrics such as CPA, ARPPU, LTV, ROAS, DAU, Retention, and others
- Strong analytical mindset and data interpretation skills
- Confident use of Google Sheets for analysis and reporting
- Experience working with analytics tools (BI systems, monitoring and reporting solutions)
- English proficiency at Intermediate level or higher
- Proactive approach and ability to advocate for the company’s interests
- High level of independence and a strong desire to grow in user acquisition
What we offer
- Fully remote work
- A friendly team with minimal bureaucracy and direct access to decision-making
- The opportunity to influence the product, propose ideas, and bring them to life
- Final compensation is discussed after the test assignment and interview, based on your experience and expectations